Experiential Marketing Case Study

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of the following is NOT a characteristic of experiential marketing?

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1. How did Lean Cuisine incorporate guerrilla marketing in its experiential strategy?

2. How did Lean Cuisine incorporate social media conversations with their female audience?

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About This Quiz & Worksheet

Using the worksheet and quiz, see how much you know about experiential marketing by answering questions on a case study. Characteristics of experiential marketing and how Lean Cuisine used social media conversations with women are among the topics on the quiz.

Quiz & Worksheet Goals

You'll get to test your knowledge of:

  • Why Lean Cuisine's experientiaal marketing was a success
  • Characteristics of experiential marketing
  • The effects of this campaign on Lean Cuisine's sales
  • How Lean Cuisine incorporated guerrilla marketing

Skills Practiced

  • Information recall - access the knowledge you have gained about Lean Cuisine's use of social media conversations in their experiential marketing
  • Reading comprehension - ensure that you draw the most important details from the lesson on experiential marketing, like its characteristics
  • Interpreting information - verify that you can read information about how this experiential marketing campaign affected Lean Cuisine's sales and interpret it correctly

Additional Learning

Learn more by working through the lesson called Experiential Marketing Case Study. Other topics you can review include:

  • What type of approach this type of marketing is
  • How guerrilla marketing works
  • The purpose of Lean Cuisine's experiential marketing strategy
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