Overview of Exploratory, Descriptive & Causal Research in Marketing


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question 1 of 3

What is the best way to prevent sampling error?

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1. What type of research would you conduct if exploring or explaining information discovered through exploratory research?

2. Which of these is NOT a method of market research?

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About This Quiz & Worksheet

This quiz/worksheet combo is designed to effectively measure how much you understand about methods used in marketing research. You must be able to explain these methods and examples of each to successfully complete this assessment.

Quiz & Worksheet Goals

Your ability to do the following will be tested when you use this assessment:

  • Explain the best way to prevent sampling error
  • Identify what type of research is conducted when explaining information through exploratory research
  • List methods of market research
  • Note which type of research is about looking into theoretical ideas
  • Understand what questions are and are not answered by descriptive research in marketing

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson, such as methods of market research
  • Interpreting information - verify that you can read information about preventing sampling error and interpret it correctly
  • Information recall - access the knowledge you've gained regarding what questions descriptive research can answer
  • Knowledge application - use your knowledge to identify types of research methods based on given definitions

Additional Learning

Use the short lesson titled Overview of Exploratory, Descriptive & Causal Research in Marketing to expand your knowledge of this topic. You can expect to learn more about:

  • What marketing analytics is
  • What other phrase is used to describe causal research
  • When sampling error occurs