External Market Research: Definition & Sources


Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which source would be most useful in locating the average household income in your city?

Create Your Account To Take This Quiz

As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Try it risk-free
Try it risk-free for 30 days. Cancel anytime
Already registered? Log in here for access

1. Which of the following is NOT an example of external marketing information?

2. Who does NOT typically pay for studies performed by market research agencies?

Create your account to access this entire worksheet
A Premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

If you want to gauge how much you know about external market research, use this quiz and worksheet. How customer-supplied information is collected and an example of external market information are some topics on the quiz.

Quiz & Worksheet Goals

These tools help in checking your knowledge of:

  • A person who doesn't pay for studies done by market research agencies
  • How customer-supplied information is collected
  • Where businesses can get a lot of external market info
  • Locating the average household income in a city
  • What is not an example of external marketing information

Skills Practiced

  • Information recall - access the knowledge you have gained about someone who doesn't have to pay for studies completed by market research agencies
  • Reading comprehension - ensure that you draw the most important information from the lesson on external market research
  • Interpreting information - verify that you can read information about how to find the average household income in a particular city and interpret it correctly

Additional Learning

See what more details you can pick up using the accompanying lesson named External Market Research: Definition & Sources. This lesson helps you with the following objectives:

  • Determine what external market sources are
  • Understand why competitor intelligence is important to know about
  • Identify the different types of market research