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External Market Research: Definition & Sources

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Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which source would be most useful in locating the average household income in your city?

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1. Which of the following is NOT an example of external marketing information?

2. Who does NOT typically pay for studies performed by market research agencies?

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About This Quiz & Worksheet

If you want to gauge how much you know about external market research, use this quiz and worksheet. How customer-supplied information is collected and an example of external market information are some topics on the quiz.

Quiz & Worksheet Goals

These tools help in checking your knowledge of:

  • A person who doesn't pay for studies done by market research agencies
  • How customer-supplied information is collected
  • Where businesses can get a lot of external market info
  • Locating the average household income in a city
  • What is not an example of external marketing information

Skills Practiced

  • Information recall - access the knowledge you have gained about someone who doesn't have to pay for studies completed by market research agencies
  • Reading comprehension - ensure that you draw the most important information from the lesson on external market research
  • Interpreting information - verify that you can read information about how to find the average household income in a particular city and interpret it correctly

Additional Learning

See what more details you can pick up using the accompanying lesson named External Market Research: Definition & Sources. This lesson helps you with the following objectives:

  • Determine what external market sources are
  • Understand why competitor intelligence is important to know about
  • Identify the different types of market research
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