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International External Marketing: Culture, Economics, Tech & More

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What are the four key areas to consider for global marketing?

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1. What does GDP stand for?

2. If a potential international country market does not have paved roads for transportation, a marketer would consider this an issue with which of the following?

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About This Quiz & Worksheet

This quiz/worksheet combo is designed to assess your knowledge of how companies consider global markets for their products. Topics you will be quizzed on include areas of consideration and terms used in this field of marketing.

Quiz & Worksheet Goals

In these assessments you'll be tested on:

  • The four key areas to be considered for international marketing
  • What GDP stands for
  • An issue exemplified by a lack of paved roads that could hamper the transportation of product
  • The term used to describe a specific quantity of a product allowed into a country during a time period
  • The three areas of economics that are considered when selecting a market

Skills Practiced

This worksheet and quiz will allow you to test the following skills:

  • Reading comprehension - ensure that you draw the most important information regarding the components of evaluating a potential market
  • Critical thinking - apply relevant concepts to examine information about new market assessments in a different light
  • Knowledge application - use your knowledge to answer questions about terms used in association with economic and governmental considerations when assessing a new global market

Additional Learning

To learn more about this topic, review the accompanying lesson called International External Marketing: Culture, Economics, Tech & More. This lesson covers the following objectives:

  • List the components of assessing a new international market
  • Detail what is assessed about the economics of a new market
  • Describe the technical considerations examined by marketers
  • Provide details about trade laws and agreements
  • Examine cultural factors considered during an international marketing analysis
  • Use a fictitious scenario to illustrate these marketing considerations
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