Influences on Consumer Buying Decisions: Cultures, Values & More


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question 1 of 3

Which of the following best describes culture?

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1. What is long-term involvement, enhanced knowledge, and experience about a specific product category known as?

2. Which of the following factors determine your social class ?

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About this Quiz & Worksheet

These assessments test your knowledge of the factors that influence consumer behavior through questions that identify factors based on a description.

Quiz & Worksheet Goals

Use the questions to study:

  • Boundaries to guide behavior in culture
  • Long-term involvement
  • The three factors that make up social class
  • Beliefs that are closely connected to culture
  • Largest determinants of level of influence a reference group has on purchase decision

Skills Practiced

  • Reading comprehension- ensure that you draw the most important information from the related consumer buying lesson
  • Making connections- use understanding of the concept consumer buying and relate that to the factors that can influence it such as culture and values
  • Information recall- access the knowledge to answer questions about the three factors that make up social class

Additional Learning

Review more information on this subject by taking a look at the lesson called Influences on Consumer Buying Decisions: Cultures, Values & More. Use this content to expand your knowledge through these objectives:

  • Identify external influences and how they impact buying decisions
  • Recall what opinion leaders and reference groups are
  • Learn about the three components of social class