Fear Appeal in Advertising: Theory & Examples


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Using fear is

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1. Which one of the following is not a component of EPPM?

2. What does EPPM theory predict if both perceived susceptibility and perceived severity is low?

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About This Quiz & Worksheet

Use this quiz/worksheet combo to help test your understanding of fear appeal in advertising. Some of the topics you'll be assessed on include the fear control response as well as the danger control response.

Quiz & Worksheet Goals

In these assessments you'll be tested on:

  • Effectiveness of using fear
  • Components of the Extended Parallel Process Model (EPPM)
  • EPPM theory predictions
  • Elements of the fear control response and the danger control response

Skills Practiced

This quiz and worksheet allow students to test the following skills:

  • Reading comprehension - ensure that you draw the most important information from the related fear appeal in advertising lesson
  • Critical thinking - apply relevant concepts to examine information about advertising in a different light
  • Information recall - access the knowledge you've gained regarding fear appeal in advertising
  • Knowledge application - use your knowledge to answer questions about fear appeal in advertising

Additional Learning

To learn more about advertising, review the accompanying lesson called Fear Appeal in Advertising: Theory & Examples. This lesson covers the following objectives:

  • Describe the definition of fear appeal in advertising
  • Explain the Extended Parallel Process Model (EPPM)
  • Identify three examples from the lesson involving advertising appealing to fear
  • Understand why advertisers use fear to appeal to consumers