Marketing-Oriented Company: Definition & Examples


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question 1 of 3

Why is it important to market to the correct audience?

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1. What is the most common difference between a successful business and a failed company?

2. What is a marketing-oriented company?

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About This Quiz & Worksheet

This quiz and corresponding worksheet quickly gauge your knowledge of a marketing-oriented company. You will be quizzed on characteristics of this type of company.

Quiz & Worksheet Goals

Use this quiz and printable worksheet to review:

  • Examples of companies that are not marketing-oriented
  • Benefits of being marketing-oriented
  • Definition of a marketing-oriented company
  • Marketing to the correct audience

Skills Practiced

This quiz and worksheet combo can help you practice the following skills:

  • Information recall - access the knowledge you have gained regarding the definition of marketing-oriented companies
  • Reading comprehension - ensure that you draw the most important information from the related marketing lesson
  • Critical thinking - apply relevant concepts to examine information on marketing to the correct audience in a different light

Additional Learning

To learn more about this topic, review the accompanying lesson called Marketing-Oriented Company: Definition & Examples. This lesson covers the following objectives:

  • Determine what a marketing-oriented company is
  • Describe the benefits of being this type of a company
  • Learn how companies become more marketing-oriented
  • Identify examples of marketing-oriented companies