Services Marketing: The Difference Between Services and Goods


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question 1 of 3

The characteristics of marketing a service include all of the following, EXCEPT:

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1. Which of the following is a way for a company to overcome the intangibility issue?

2. Which of the following is an example of heterogeneity?

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About This Quiz & Worksheet

Assess your knowledge of various features of services marketing with this quiz/worksheet combination. Along with other facts from the lesson, you need to be familiar with heterogeneity and perishability to pass the quiz.

Quiz & Worksheet Goals

These assessments will test you on the following:

  • Characteristics of services marketing
  • Overcoming intangibility issues
  • Definition of perishability
  • Heterogeneity examples
  • Place strategies for service

Skills Practiced

Students will practice the following skills:

  • Information recall - access the knowledge you've gained regarding the characteristics of services marketing
  • Interpreting information - verify that you can read information regarding place strategy for services and interpret it correctly
  • Reading comprehension - ensure that you draw the most important information from the related business lesson

Additional Learning

To learn more, review the lesson Services Marketing: The Difference Between Services and Goods. Objectives covered include:

  • Understand different marketing strategies
  • Define services
  • Review product, place, and promotion strategies for services