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Creating Online Feedback Communities for Marketing Research

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

An example of an online community would be:

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1. MROCs can be either _____ or _____.

2. A benefit of having an MROC would be:

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About This Quiz & Worksheet

This quiz/worksheet determines how much you know about the creation of feedback communities for marketing research. Topics covered include an example of an online community and types of marketing research online communities (MROCs).

Quiz & Worksheet Goals

You'll need to know these key points:

  • How MROC data is associated with sources like social media
  • An advantage of an MROC
  • How MROCs are able to provide a return on an investment

Skills Practiced

  • Making connections - use your understanding of marketing research online communities (MROCs) and how they're connected to social media
  • Information recall - access the knowledge you've gained regarding the potential return on an investment from an MROC
  • Knowledge application - use your knowledge to answer questions about the different types of MROCs and an example of an MROC

Additional Learning

Learn more about marketing research with the lesson named Creating Online Feedback Communities for Marketing Research. You'll be taught about the following as you go along:

  • Explanation of a virtual community
  • Analysis of the reasons organizations use MROCs
  • MROC characteristics and their trends
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