Challenges of Field Experiments in Marketing

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

How can a shoe store overcome the challenge of consumer confusion?

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1. Which of the following participants is engaging in online discussions of the experiment they are involved in?

2.

Brian needs to conduct a field experiment to determine whether people purchase more ice cream if they live by the beach or if they live in a desert.

Which of the following field experiments are being conducted at a time and place that helps to decrease the cost and time of conducting said experiment?

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About This Quiz & Worksheet

Complete this worksheet and quiz to assess your familiarity with challenges of field experiments in marketing. You'll be quizzed on ways to overcome the challenges of cost, time and consumer confusion.

Quiz & Worksheet Goals

The goal of these tools is to test your comprehension of:

  • What an online discussion of an experiment entails
  • How a shoe store can overcome the challenge of consumer confusion
  • Ways to decrease cost and time of an experiment

Skills Practiced

  • Information recall - access the knowledge you have gained about how to gather competitive intelligence in an honest manner
  • Reading comprehension - ensure that you draw the most important details from the lesson on field experiment issues in marketing
  • Interpreting information - verify that you can read information about how the challenge of cost and time can be overcome and interpret it correctly

Additional Learning

Study more by working through the lesson called Challenges of Field Experiments in Marketing. Other topics you can explore include:

  • What a field experiment is
  • How Google fosters online discussions
  • Negative effects of customer confusion
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