Using Field Experiments to Test Entertainment: Process & Examples


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question 1 of 3

Which of the following is a field experiment that's used in the entertainment industry to determine how an audience will react to a movie?

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1. How does the director of a movie gather information during a test screening?


Which of the following methods is used to gather information while testing trailers?

A. Focus groups

B. One-on-one interviews

C. Nielsen Integrated Dial Trace Analysis

D. Surveys

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About This Quiz & Worksheet

Find out how much you know about the use of field experiments to test entertainment. Answer questions on important points like the testing of a movie before an audience sees it and the way a director acquires information regarding a move they've made.

Quiz & Worksheet Goals

See what you know about these areas:

  • Methods that are used for getting information from movie trailers
  • An audience that watches a movie and how they're observed
  • Change in Pretty Woman after an audience saw it before its release

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about field experiments to test entertainment
  • Information recall - access the knowledge you've gained regarding the testing of a movie before it's released to the public
  • Making connections - use your understanding of the way audiences are observed before a movie comes out and how it's connected to the movie's director

Additional Learning

Consider the accompanying lesson we've called Using Field Experiments to Test Entertainment: Process & Examples in order to learn more about these key points:

  • Explanation of field experiments
  • The reason they're used in the entertainment industry
  • Field experiment examples