Financial Tools, Strategies & Systems Used in Market Planning Video


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question 1 of 3

What is a business plan?

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1. What is a break-even analysis?

2. What four things make up a SWOT analysis?

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About This Quiz & Worksheet

Quickly determine your understanding of what tools and strategies are used for marketing planning purposes with this short quiz and worksheet assessment. You must be able to define specific terms and phrases, such as business plan and break-even analysis, in order to do well on this quiz.

Quiz & Worksheet Goals

You will successfully complete this quiz if you are able to:

  • Recall what a business plan is
  • Define break-even analysis
  • List the four things that make up a SWOT analysis
  • Identify the Five Forces in business
  • Select a city that would not be a good location for a hot new restaurant

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson, such as what a business plan is
  • Defining key concepts - ensure that you can accurately define break-even analysis
  • Knowledge application - use your knowledge to answer questions about the Five Forces and SWOT analysis

Additional Learning

You can expand your knowledge of this subject by studying the lesson called Financial Tools, Strategies & Systems Used in Market Planning. Details described in this lesson include:

  • Why projections of cost and income are important
  • What SWOT stands for
  • How the Five Forces of business are defined