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Identifying the Audience of an Advertisement

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Where is a place where you are least likely to view an advertisement?

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1. Target audiences are NOT formed by _____.

2. Which of the following ads most likely has a target audience of American adults who enjoy the political process?

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About This Quiz & Worksheet

Use this quiz/worksheet combo to quickly test yourself and your knowledge of audience in advertising. You will be quizzed on the ways ads can be targeted and how to identify audience.

Quiz & Worksheet Goals

Answer the questions below to find out if you know:

  • Place where you would not expect to see an ad
  • How target audiences are formed
  • Ways to identify types of audiences based on the content of an ad

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the material, such as where you would and would not expect to see an ad
  • Problem solving - use acquired knowledge to identify the most likely audience for a targeted ad based on its content
  • Information recall - access the knowledge you've gained regarding the most effective ways to identify a targeted audience

Additional Learning

To find out more about this facet of marketing, review the lesson titled Identifying the Audience of an Advertisement. You will learn about concepts like:

  • How demographic data is gathered
  • Examples of targeted ads
  • The amount of advertisement the average American experiences in one year
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