The Five Functions of Advertising: Definition & Roles


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question 1 of 3

Which of the following best describes informing in advertising?

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1. Which of the following is the purpose of influencing in a company?

2. What do we call it when a company succeeds in enhancing the memory of its product in consumers' minds?

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About This Quiz & Worksheet

Advertising serves five key purposes. The quiz tests your knowledge of these five key functions through questions about relevant definitions and examples.

Quiz & Worksheet Goals

You will be tested on:

  • What causes consumers to think that they need a product
  • The purpose of influencing
  • An example of other company efforts

Skills Practiced

  • Knowledge application - use your understanding to describe informing in advertising
  • Information recall - access the knowledge you've gained about the term for increasing memory of a product in a consumer's mind
  • Reading comprehension - ensure that you pull the most important information about influencing from the related lesson

Additional Learning

You can learn more information about this advertising theory in the lesson titled The Five Functions of Advertising: Definition & Roles. This lesson discusses:

  • What companies want to build for their product as part of the influencing function
  • The effect of sales representatives on the advertising process
  • What sales representatives should do during a pitch to a potential customer