Flighting in Marketing & Advertising: Definition & Strategy


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question 1 of 3

What is meant by flighting in advertising and marketing?

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1. Why would a business choose to participate in flighting?

2. What does flighting mean for an advertiser's budget?

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About This Quiz & Worksheet

Assess how much you know about flighting in marketing with these study resources. Quiz topics include a brief explanation of flighting in marketing and advertising and the reason a business would use this strategy.

Quiz & Worksheet Goals

You'll be quizzed on these areas of study:

  • The impact of flighting on the budget of an advertiser
  • Term for when flighting advertisements are being run
  • Benefit of using many advertisements in a short amount of time

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related lesson on flighting in marketing and advertising
  • Information recall - access the knowledge you've gained regarding the goal of a business using this type of advertising
  • Knowledge application - use your knowledge to answer questions about an advantage of running multiple advertisements in a short period of time and the name for the period when flighting advertisements are running

Additional Learning

The lesson called Flighting in Marketing & Advertising: Definition & Strategy will teach you more about the following study topics:

  • Overview of flighting and its business applications
  • A scenario where a business would use flighting
  • Flighting example related to the swimming pool industry