Focus Groups: Definition, Advantages & Disadvantages


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question 1 of 3

Which of the following is the best explanation of a focus group?

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1. Which one of the following is not a feature of focus group research?

2. How is the data in a focus group analyzed?

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About This Quiz & Worksheet

Focus groups are used frequently when testing how to market something. In this quiz, you'll be tested on how focus groups work and their pros and cons.

Quiz & Worksheet Goals

This quiz tests your focus group knowledge in the following ways:

  • Pick the best explanation of a focus group from given explanations
  • Understand what is and is not a feature of focus group research
  • Recognize how data in a focus group is analyzed
  • Understand what is and is not an advantage/disadvantage to using focus groups

Skills Practiced

  • Reading comprehension - draw from important information in the lesson on focus group pros and cons
  • Critical thinking - use this information to consider what are and are not advantages and disadvantages to focus groups
  • Defining key concepts - accurately define focus group

Additional Learning

The lesson, Focus Groups: Definition, Advantages & Disadvantages, covers the following objectives:

  • Explain the framework of focus groups
  • Know how demographics factor into focus groups
  • Define coding
  • Identify disadvantages and advantages of focus groups