Breaking Into Foreign Markets: International Marketing Strategies

Instructions:

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question 1 of 3

A company believes the best approach to introduce their product to a foreign market would be a high-risk approach where they would become active owners and build new factories there. What is an advantage commonly associated with such an approach?

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1. What is it called when a domestic firm buys part of a foreign company or partners with a foreign company to create a new business?

2. What risks does a joint venture between a domestic and foreign company come with?

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About This Quiz & Worksheet

To pass this interactive quiz, you'll need to answer questions about the six modes of entry for international marketing, including what each mode involves and the level of risk each poses.

Quiz & Worksheet Goals

With these assessment tools, you may check your knowledge of the following:

  • The riskiest mode of entry
  • Identifying the mode of entry in use in a given scenario
  • The strategy in use in each mode

Skills Practiced

While using this worksheet and quiz, you may practice these skills:

  • Reading comprehension - ensure that you draw the most important information from the related lesson on foreign market entry in marketing
  • Interpreting information - verify that you can read information regarding the risks of different modes of entry and interpret it correctly
  • Distinguishing differences - distinguish between the modes of entry to determine which mode is in use in a sample problem

Additional Learning

To learn more about the options to enter the foreign marketplace, review the corresponding lesson titled Breaking Into Foreign Markets: International Marketing Strategies. This lesson covers the following topics:

  • Exporting
  • Licensing
  • Franchising
  • Contract manufacturing
  • Joint ventures
  • Direct investment
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