Promoting & Measuring Success of Digital Content Marketing


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question 1 of 3

Which of these is an example of a type of content marketing?

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1. Which of the following is the best definition of digital content marketing?

2. Why is it important to be able to track the traffic sources that are being utilized to access digital content?

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About This Quiz & Worksheet

Digital content can often build awareness of a product and sometimes is the product. Use this assessment to test your understanding of what content marketing is, how it's done, and how to determine if it's effective or not.

Quiz & Worksheet Goals

The objective of this assessment is to test your understanding of:

  • Types of content marketing
  • Digital content marketing
  • Tools used to promote digital content
  • How to pitch digital content
  • Indicators of a successful content marketing plan

Skills Practiced

A few of the skills covered in this include:

  • Interpreting information - verify that you can read information regarding content marketing and interpret it correctly
  • Defining key concepts - ensure that you can accurately define main phrases, such as digital content marketing
  • Knowledge application - use your knowledge to answer questions about successful content marketing

Additional Learning

The material covered in this assessment can be studied in the lesson Promoting & Measuring Success of Digital Content Marketing. Some of the other topics covered in this assessment include:

  • Why digital content marketing is essential
  • The use of social media
  • Analysis of web traffic