FTC's Truth in Advertising: Endorsement Guides


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What is truth in advertising?

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1. The truth-in-advertising standards are applicable in _____ media platforms.

2. A famous celebrity has endorsed a new line of hair care products. Which of these would be required in using that message?

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About This Quiz & Worksheet

This quiz and its attached worksheet will quickly measure your knowledge of the FTC's role in advertising. You will be asked to identify specific guidelines and potential punishments from the FTC.

Quiz & Worksheet Goals

In this set of quiz questions, you'll test your understanding of:

  • Where truth-in-advertising standards are applicable
  • Regulations relating to celebrity endorsements
  • Powers the FTC possesses

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson, such as specific regulations on advertising put in place by the FTC
  • Defining key concepts - ensure that you can accurately define main phrases, such as truth in advertising
  • Information recall - access the knowledge you've gained regarding how advertisers should present results from a product

Additional Learning

For a more in-depth look at this type of regulation, read the lesson titled FTC's Truth in Advertising: Endorsement Guide. You will learn about topics like:

  • The importance of scientific data
  • Complaints received by the FTC
  • All forms of media covered by the FTC