FTC's Truth in Advertising: Green Guides

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What agency protects consumers from deceptive ads?

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1. What are the Green Guides?

2. Which is NOT a consideration when creating an ad for environmentally friendly products?

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About This Quiz & Worksheet

This quiz and worksheet reviews your understanding of the FTC, what they do and why they offer the Green Guides. You'll check what you know about what to consider when creating an ad for environmentally friendly products.

Quiz & Worksheet Goals

This quiz and worksheet offers the chance to test your knowledge about:

  • The name of the agency that protects consumers from deceptive ads
  • What the Green Guides are
  • Considerations for an ad for an environmentally friendly product
  • Understanding an implied claim

Skills Practiced

  • Information recall - use if you remember what the Green Guides are
  • Interpreting information - verify that you read about advertising an environmentally friendly product and interpret the considerations to take into account correctly
  • Making connections - use understanding of what a product must be safe for to be advertised as non-toxic

Additional Learning

You can find a more comprehensive discussion about this topic in the lesson, FTC's Truth in Advertising: Green Guides. This lesson provides more detail about:

  • What the FTC stands for
  • Characteristics of claims in marketing green products
  • The difference between expressed and implied claims
  • Specific terms and how they are qualified by the FTC
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