Functional & Psychological Needs: Definition & Differences


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question 1 of 3

Jerome is pretty frugal. He also needs a car to get back and forth to work. Which of the following is the best example of a vehicle that would satisfy a functional need?

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1. In what stage of the consumer purchase decision process are needs considered?

2. Carl is interested in buying a shiny new high-end sports car. He doesn't care how much it costs. He wants a car that will turn heads as he cruises up and down the main street in town. How does Carl want people to perceive him?

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About This Quiz & Worksheet

This quiz and corresponding worksheet will quiz you on functional and psychological needs as they relate to marketing and product development. The quiz/worksheet combo will cover topics from the related lesson, including the stages of the consumer purchase decision process as well as how consumer needs are used to sell products.

Quiz & Worksheet Goals

Practice problems in these assessments cover the following goals:

  • Identify the stage of the consumer purchase decision process where needs are determined
  • Understand how consumers gather information for a purchase
  • Identify how people approach psychological needs
  • Understand how to appeal to a consumer looking to meet a psychological need
  • Recognize the best example of a product that fills a functional need

Skills Practiced

This quiz and worksheet will allow students to test the following skills:

  • Information recall - access the knowledge you've gained regarding how psychological and functional needs of consumers are utilized in sales
  • Knowledge application - use your knowledge of functional and psychological wants and needs to determine the best products for consumers
  • Reading comprehension* - ensure that you draw the most important information from the related marketing lesson

Additional Learning

You can learn more about functional and psychological needs in the accompanying lesson Functional & Psychological Needs: Definition & Differences. This lesson covers the following objectives:

  • Explore the consumer purchase decision process
  • Understand how to recognize consumer needs and wants
  • Compare functional and psychological needs
  • View an example of salespeople using functional and psychological needs