The Functions of Marketing Management

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of the following is NOT a responsibility of marketing management?

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1. Which of the following business documents does marketing management write in detail?

2.

A marketing plan includes which of the following information?

A: Type of marketing campaign

B: Cost of marketing campaign

C: Marketing budget

D: Measure of campaign success

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About This Quiz & Worksheet

This quiz/worksheet assessment is an effective tool you can use to demonstrate your knowledge of marketing management. You should be familiar with marketing plans and what documents are used in marketing management in order to accurately answer all quiz questions.

Quiz & Worksheet Goals

You will successfully answer the questions in this assessment by doing the following:

  • Listing the responsibilities of marketing management
  • Identifying a detailed document produced in marketing management
  • Recalling information found in a marketing plan
  • Stating what is used in marketing management to keep track of sales
  • Understanding return on investment (ROI)

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson, such as what marketing management is responsible for
  • Problem solving - use acquired knowledge to solve a ROI practice problem
  • Information recall - access the knowledge you've gained regarding marketing plans
  • Knowledge application - use your knowledge to answer questions about marketing management documents and sales tracking practices

Additional Learning

There are more details about this topic contained in the lesson titled The Functions of Marketing Management. You can expand your knowledge of the following:

  • How a marketing management group understands and reaches out to potential customers
  • What is meant by 'data collection' in regards to marketing management
  • Why ROI calculations are performed numerous times by a marketing management group
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