Using Geography & Consumer Data for Marketing Research


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question 1 of 3

A GIS combines spatial data with _____ to provide tools for spatial analysis.

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1. What is a possible use for information generated through a GIS?

2. Why does where you live matter to market researchers?

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About This Quiz & Worksheet

How can geography be used in marketing research? You can assess your knowledge of these techniques and review GIS technology by completing this multiple-choice worksheet and quiz.

Quiz & Worksheet Goals

Take the quiz to discover how much you know about:

  • Why businesses benefit from frequent shopper cards
  • Why market researchers care about where people live
  • Components of a GIS
  • A use for the information created through a GIS

Skills Practiced

  • Information recall - access the knowledge you have gained about a free source of demographic data that businesses can combine with GIS technology
  • Reading comprehension - ensure that you draw the most important details from the lesson on geography and consumer data in marketing research
  • Interpreting information - verify that you can read information about why companies use frequent shopper cards and interpret it correctly

Additional Learning

The following objectives can be completed if you make it through the lesson called Using Geography & Consumer Data for Marketing Research:

  • Figure out what GIS stands for
  • Review examples of GIS being used in marketing research
  • Identify tools provided by commercial GIS companies