What is Geomarketing? - Definition, Tools & Analysis


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What is geomarketing?

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1. What is the primary benefit of geomarketing?

2. This tool of geomarketing allows companies to send information via text, notification or application:

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About This Quiz & Worksheet

Find out what you know about geomarketing basics. Answer these multiple-choice questions on important study topics like the definition of geomarketing and one of its major benefits.

Quiz & Worksheet Goals

You'll be quizzed on the following areas of interest:

  • Geomarketing tool that allows companies to send information via text, notification or app
  • The way in which geofencing is used
  • Best approach for encouraging customers to share information online

Skills Practiced

  • Defining key concepts - make sure you can accurately define geomarketing
  • Knowledge application - use your knowledge to answer questions about an advantage of using geomarketing and a geomarketing tool that permits companies to share information via text, application or notification
  • Information recall - access the knowledge you've gained regarding the function of geofencing

Additional Learning

For more on geomarketing, consider the accompanying lesson called What is Geomarketing? - Definition, Tools & Analysis. Here are some points to consider:

  • Segmentation through geomarketing
  • Geomarketing example from Red Bull
  • Web searches and mobile marketing
  • Use of beacons by companies targeting consumers