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GRP & TRP in Advertising: Definition & Calculation

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What does GRP measure?

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1. What does TRP measure?

2. To what is 'wearout' most frequently attributed?

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About This Quiz & Worksheet

The following questions will help you be sure you understand GRP and TRP in advertising. You will be quizzed on what these point systems are and how they are used.

Quiz & Worksheet Goals

In this quiz/worksheet set, you'll find out what you know about:

  • Wearout
  • What is measured by GRP and TRP
  • Different ways to avoid wearout

Skills Practiced

  • Defining key concepts - ensure that you can accurately define main terms, such as wearout
  • Information recall - access the knowledge you've gained regarding how GRP is calculated
  • Knowledge application - use your knowledge to answer questions about what is measured by GRP and TRP

Additional Learning

If you would like to find out more about these advertising principles, review the lesson titled GRP & TRP in Advertising: Definition & Calculation. You will explore concepts like:

  • Rating point systems
  • The calculation used for TRP
  • Why it is important not to put too much stock in these numbers on their own
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