What Is Global Marketing? - Strategies, Definition & Issues


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What is global marketing?

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1. What is market segmentation?

2. Why is localization used in global marketing?

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About This Quiz & Worksheet

This quiz and corresponding worksheet combo help you check your knowledge of global marketing and the issues that come from it. Some of the topics you'll be quizzed on include the definition of global marketing as well as market segmentation.

Quiz & Worksheet Goals

This quiz and worksheet can help you review:

  • The definition of global marketing
  • Localization
  • Market segmentation
  • Examples of market entry strategy
  • Strategic pricing

Skills Practiced

  • Information recall - access the knowledge you have gained regarding the definition of market segmentation
  • Knowledge application - use your knowledge to answer questions about the issues that come from global marketing
  • Interpreting information - verify that you can read information regarding examples of market entry strategies and interpret it correctly

Additional Learning

To learn more about global marketing, review the corresponding lesson on What is Global Marketing? - Strategies, Definition & Issues. This lesson will help you:

  • Define global marketing
  • Determine the different strategies of market entry
  • Understand what market segmentation is
  • Identify the issues that come from global marketing