Global Standardization in Marketing: Definition & Strategy


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question 1 of 3

Which is a pro of global standardization:

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1. Which one is not a reason why Coca-Cola can use global standardization:

2. Which one is a con of global standardization:

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About This Quiz & Worksheet

To help you strengthen your knowledge of global standardization, you will be tested on topics like its benefits and why Coca-Cola can use this marketing strategy.

Quiz & Worksheet Goals

You can review these topics:

  • The benefits and disadvantages of global standardization
  • How Coca-Cola uses global standardization
  • The characteristics of global standardization
  • A requirement for global standardization in marketing

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information about the characteristics of global standardization
  • Interpreting information - verify you can read information regarding how Coca-Cola uses global standardization and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the benefits of global standardization

Additional Learning

To learn more about what can make or break a company internationally, check out the lesson titled Global Standardization in Marketing: Definition & Strategy which will assist you with these objectives:

  • Define what global standardization is
  • Identify the importance of marketing appropriately to different cultures
  • Understand the benefits and potential pitfalls of the strategy
  • Appreciate how Coca-Cola and McDonald's differentiate in strategy