Goals & Objectives of Companies Using CRM


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question 1 of 3

What is the definition of customer relationship management?

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1. Why is focusing on the share of customer important?

2. Which is an example of a company that focuses on the lifetime value of a customer?

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About This Quiz & Worksheet

We'll use these practice assessments to test your current knowledge of things like customer relationship management, the lifetime value of customers, and customer equity.

Quiz & Worksheet Goals

You will be quizzed on:

  • Customer relationship management's definition
  • The importance of focusing on the share of a customer
  • Examples of companies who place a lifetime value on their customers
  • The definition of customer equity
  • Customer prioritization

Skills Practiced

  • Defining key concepts - ensure that you can accurately define main phrases, such as customer equity and prioritization
  • Information recall - access the knowledge you've gained regarding a customer's lifetime value
  • Reading comprehension - ensure that you draw the most important information from the related lesson on customer relationship management

Additional Learning

Expand your knowledge of these subjects when you review our lesson titled Goals & Objectives of Companies Using CRM. This lesson covers:

  • Different facets of customer relationship management
  • The relationship between these facets
  • Real-life examples of customer relationship management