Using Google Apps in Marketing Research

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which Google tool is used to gather information from your desired audience, which is both administered and analyzed by Google for you?

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1. How can you use Google Forms in market research?

2. Where does the greatest value lie in Google Trends, when used for market research?

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About This Quiz & Worksheet

This set of quiz questions allows you to quickly find out what you know about Google apps' usefulness for market research. See if you can identify the most effective way to use these tools.

Quiz & Worksheet Goals

Answer these questions to review your knowledge of:

  • The greatest value of Google Trends when used for market research
  • Google Forms' usefulness to market research
  • The Google tool used to gather information from a target audience

Skills Practiced

  • Critical thinking - apply relevant concepts to examine information about Google and market research in a different light
  • Information recall - access the knowledge you've gained regarding the meaning of a score of 23 in Google Trends
  • Knowledge application - use your knowledge to answer questions about different Google tools and how they can be used for market research

Additional Learning

You can learn more about these useful digital tools by reviewing the lesson titled Using Google Apps in Marketing Research. It teaches you things like:

  • The benefits of market research to companies
  • Information that can be learned about products and consumers using these tools
  • The importance of targeting your surveys and forms correctly
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