What is Green Marketing? - Definition & Characteristics


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What is the point of green marketing?

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1. What is the importance of education as a characteristic of green marketing?

2. A company that says its product is eco-friendly when it really isn't could be accused of _____.

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About This Quiz & Worksheet

Use this quiz and worksheet combo to determine what you know about green marketing. For the quiz, you'll be responsible for topics like the purpose of green marketing and the role of education in green marketing.

Quiz & Worksheet Goals

The following key points will be addressed:

  • Action of a company that says a product is eco-friendly but isn't
  • Tide's use of green marketing
  • Characteristic of green marketing where consumers feel like they make a difference

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related lesson on green marketing
  • Knowledge application - use your knowledge to answer questions about the way Tide used green marketing and a way green marketing can help consumers feel like they're making a difference
  • Information recall - access the knowledge you've gained regarding what a company may be guilty of if they claim their product is eco-friendly but it isn't

Additional Learning

The lesson we've named What is Green Marketing? - Definition & Characteristics will teach you more about the following areas of study:

  • Examples of green marketing campaigns
  • Green marketing explanation with some of its products
  • Analysis of the various facets of green marketing
  • The importance of considering the demands of consumers