What is Green Marketing Myopia? - Definition & Examples


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question 1 of 3

When does green marketing myopia occur?

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1. What is one way that brands can work to avoid green marketing myopia?

2. Companies that can back up their green claims avoid green marketing myopia by establishing _____ among its consumers.

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About This Quiz & Worksheet

The concept of green marketing myopia is the focus of this worksheet/quiz combo. You'll be responsible for answering questions on key points such as the way this marketing myopia happens and a strategy that brands can use to avoid it.

Quiz & Worksheet Goals

The following will be brought up on the quiz/worksheet:

  • The way a company can avoid green marketing myopia
  • Green marketing myopia example related to SunChips
  • Change made by Philips to one of their light bulbs

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about green marketing myopia
  • Making connections - use your understanding of green marketing myopia to analyze examples of it related to SunChips and Philips
  • Information recall - access the knowledge you've gained regarding what brands and companies can do to avoid green marketing myopia

Additional Learning

Learn more about this kind of marketing failure with the lesson we've called What is Green Marketing Myopia? - Definition & Examples. The following bullet points will be highlighted:

  • Green marketing myopia from a Clorox product
  • Explanation of this phenomenon and the term 'myopia'
  • Details about green marketing myopia campaigns