Examples of Green Marketing: Companies & Campaigns


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What is the purpose of a company engaging in green marketing?

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1. GE's Ecomagination platform was designed to explain which of these business initiatives to consumers?

2. How did Timberland use green marketing to benefit Haitian wildlife?

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About This Quiz & Worksheet

Explore the subject of green marketing examples with these study tools. Answer questions on key points like the reason a company might use green marketing and a business initiative associated with GE's Ecomagination.

Quiz & Worksheet Goals

You'll be quizzed on the following:

  • Timberland's use of green marketing to help Haiti
  • Coca-Cola's green marketing techniques with their packaging
  • Ford's 'Living Roof'

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related lesson on green marketing examples
  • Knowledge application - use your knowledge to answer questions about the way Timberland used green marketing to benefit Haitian wildlife
  • Information recall - access the knowledge you've gained regarding Ford's 'Living Roof' experiment and the way Coca-Cola promotes its own packaging through green marketing

Additional Learning

Learn more, with the lesson entitled Examples of Green Marketing: Companies & Campaigns. You'll be covering these areas of interest:

  • Green marketing's goals
  • Definition of 'carbon footprint'
  • Ben & Jerry's green marketing