Why is Green Marketing Important? - Objectives & Benefits


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This objective of green marketing is concerned with creating biodegradable product packaging and cutting down on water consumption?

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1. Consumers who purchase a product for its eco-friendly claims will often pay _____ for those benefits.

2. How does green marketing give companies access to new markets?

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About This Quiz & Worksheet

Green marketing can be successful and beneficial to the environment. Test what you know about key subjects like the creation of biodegradable product packaging and eco-friendly products that are purchased by consumers.

Quiz & Worksheet Goals

You'll be required to answer questions on these points:

  • New markets that are accessible through green marketing
  • Consumer purchasing habits for eco-friendly products
  • The benefits of re-inventing products with plant-derived ingredients
  • Ability of green marketing to give an advantage over competition

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about green marketing
  • Information recall - access the knowledge you've gained regarding reinventing products from plant-derived ingredients and how green marketing opens access to new markets
  • Making connections - use your understanding of green marketing and how it's related to being in a better position to sell your products over competitors

Additional Learning

Green marketing has many advantages for businesses and consumers alike. Review the lesson entitled Why is Green Marketing Important? - Objectives & Benefits for more information, including:

  • An example of a green marketing campaign
  • How green marketing affects public relations
  • The effect of green marketing on employees and company culture