Ethics and Cause-Related Marketing

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which best describes the process of cause-related marketing?

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1. Which of the following is NOT a pro for cause-related marketing?

2. Which of the following is a downside of cause-related marketing?

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About This Quiz & Worksheet

This quiz and worksheet combo will help you quickly assess your understanding of cause-related marketing. Topics you need to be familiar with in order to pass the quiz include the pros and cons of this type of marketing.

Quiz & Worksheet Goals

This quiz/worksheet combo will ask you to identify:

  • The definition of cause-related marketing
  • Benefits and downsides of cause-related marketing
  • How to determine trustworthy marketing campaigns
  • Reasons for the growth of cause-related marketing

Skills Practiced

This quiz and worksheet can help you practice the following skills:

  • Interpreting information - verify that you can read information regarding pros and cons of cause-related marketing and interpret it correctly
  • Reading comprehension - ensure that you draw the most important information from the related marketing lesson
  • Information recall - access the knowledge you have gained about marketing trends

Additional Learning

To learn more about marketing campaigns, review the corresponding lesson called Ethics and Cause-Related Marketing. This lesson will help you:

  • Define cause-related marketing
  • Identify the benefits of cause-related marketing
  • Examine the downsides of cause-related marketing
  • Determine factors that cause customer exhaustion
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