What is Growth Strategy? - Definition & Examples


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question 1 of 3

_____ are methods that an organization uses in order to expand their businesses.

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1. _____ means that a company will seek to expand their business by increasing their market shares in the market they are already operating in.

2. Which of the following is the BEST example of Market Development?

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About This Quiz & Worksheet

This quiz and worksheet combo aims to measure how versed you are in growth strategy. You'll find questions on relevant business methods, examples, and terminology.

Quiz & Worksheet Goals

This quiz/worksheet is made up of questions regarding:

  • Methods of expanding business
  • Increasing market shares
  • Market development
  • Mergers and acquisitions
  • Organizations offering new products or services

Skills Practiced

  • Defining key concepts - ensure that you can accurately match descriptions of key terms with the corresponding words
  • Knowledge application - use your knowledge to identify the best example of market development
  • Information recall - access the knowledge you've gained regarding mergers and acquisitions

Additional Learning

To study growth strategy more closely, you can review the corresponding lesson titled What is Growth Strategy? - Definition & Examples. This lesson contains the following objectives:

  • Describe organic growth strategies
  • Familiarize yourself with market shares
  • Know what diversification refers to
  • Distinguish between existing and new product strategies