What Is Guerrilla Marketing? - Definition, Strategies & Examples


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question 1 of 3

Which of the following statements BEST defines guerrilla marketing?

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1. Which of the following is NOT a good example of a guerrilla marketing campaign?

2. Why are guerrilla marketing strategies different than traditional marketing strategies?

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About this Quiz & Worksheet

Guerrilla marketing attempts to rise above the barrage of audio and visual advertising that people continually encounter, and connect, often face-to-face, with consumers via an innovative marketing message. This quiz/worksheet combo outlines examples of guerrilla marketing strategies, and provides examples of successful guerrilla marketing campaigns.

Quiz & Worksheet Goals

In these assessments you'll be tested on:

  • Guerrilla marketing's definition
  • Advantages and goals of guerrilla marketing
  • Characteristics and tactics of guerrilla marketing

Skills Practiced

This quiz and worksheet lets students practice the following skills:

  • Information recall - access your knowledge on guerrilla marketing and its characteristics
  • Distinguishing differences - compare and contrast guerrilla marketing with traditional advertising
  • Knowledge application - use your understanding of guerrilla marketing to explain its key features

Additional Learning

To learn more, review the accompanying lesson titled What is Guerrilla Marketing? - Definition, Strategies & Examples. This lesson covers the following objectives:

  • Understand the emergence of guerrilla marketing
  • Identify the seven strategies for a successful campaign
  • Explain the goals of guerrilla marketing
  • Cite examples of effective campaigns