Heavy-Up in Marketing: Advertising & Cost


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Heavy-up in marketing refers to what?

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1. Heavy-up in marketing allows advertisers to achieve _____, getting customers thinking about them first at just the right time.

2. Where is heavy-up in marketing typically recorded?

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About This Quiz & Worksheet

Take this quiz and get an idea of what you know about heavy-up in marketing. Specifically, you'll be answering questions on key areas like what 'heavy-up' refers to in marketing and the term for an advertiser making customers think of their brand first.

Quiz & Worksheet Goals

These topics will also be covered on the quiz:

  • The way heavy-up marketing is usually recorded
  • A heavy-up advertising example
  • Ways that heavy-up marketing can help a company's advertising budget

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about what heavy-up marketing can help advertisers achieve and an example of heavy-up advertising
  • Defining key concepts - make sure you can accurately define 'heavy-up marketing'
  • Making connections - use your understanding of heavy-up marketing and how it's connected to a company's advertising budget

Additional Learning

For more on this marketing technique, you can watch or read the lesson called Heavy-Up in Marketing: Advertising & Cost. Follow along via these key points:

  • Examples of when heavy-up marketing is used
  • Development of a pattern of advertising for an individual company
  • Heavy-up marketing for companies with a limited budget