Heuristics: Types, Theories & Impact on Marketing


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What is a heuristic?

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1. Heuristics are _____.

2. You've been watching television and see multiple commercials for a particular fast-food chain. Now that you're out to eat, you've decided to select that fast-food chain. Which heuristic does this represent?

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About This Quiz & Worksheet

Assess your understanding of heuristics and how they are used in marketing with this quiz and worksheet combo. This resource addresses your knowledge of the different types of heuristics and examples of them as well.

Quiz & Worksheet Goals

The purpose of this quiz and worksheet is to check what you know about:

  • Defining heuristic
  • Characteristics of heuristics
  • Types of heuristics
  • Identifying examples of the different types of heuristics

Skills Practiced

  • Knowledge application - use your knowledge of what a heuristic is to answer questions about it
  • Critical thinking - use understanding of the types of heuristics to be able to identify them from examples
  • Interpreting information - verify that you read and were able to correctly interpret the focus of each type of heuristic

Additional Learning

If you are interested in reading more about this topic, you can find an extensive summary in the lesson, Heuristics: Types, Theories & Impact on Marketing. This lesson covers more detail about:

  • The benefits of heuristics
  • What heuristics allow for in addition to logic
  • Different types of heuristics
  • How marketers use the types of heuristics