History of Green Marketing


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question 1 of 3

Which of the following books brought attention to the use of pesticides such as DDT?

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1. When did green marketing first begin in the United States?

2. You are hired as a marketing manager for an oil company. They want to introduce a new green marketing campaign. Which of the examples would be the best option for the new campaign.

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About This Quiz & Worksheet

Thanks to this worksheet and quiz, you can quickly discover how much you know about green marketing. When this kind of marketing first began in the U.S. and an example of 'greenwashing' are the types of topics addressed on the quiz.

Quiz & Worksheet Goals

The goal of these assessments is to check your comprehension of:

  • Why businesses would use green marketing
  • Book that brought attention to the use of pesticides like DDT
  • When green marketing first started in the U.S.
  • An example of 'greenwashing'

Skills Practiced

  • Information recall - retrieve the details you picked up about how to introduce a green marketing campaign for an oil company
  • Interpreting information - verify that you can read information about why companies would rely on green marketing and interpret it correctly
  • Reading comprehension - ensure that you draw the most important details from the lesson on the birth of green marketing

Additional Learning

You have plenty more topics to examine if you access the lesson called History of Green Marketing. Goals you can complete include:

  • Define 'marketing' and recognize which aspects of business it incorporates
  • Recognize some environmentally focused legislation, like the Clean Water Act
  • Identify the benefits of green marketing
  • Determine how The Green Consumer was received