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History of Online Advertising

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What was the first type of online advertisement ever put online?

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1. _____ is a payment model in which a company pays for each ad click generated on an advertisement.

2. What is the newest form of online advertising that came out in 2010?

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About This Quiz & Worksheet

Find out how much you know about the history of online advertising with this short quiz and worksheet. Among other topics, this multiple-choice quiz requires you to recollect both the original and the newest forms of online advertising.

Quiz & Worksheet Goals

You'll be tested on the following:

  • The first type of online advertisement to exist
  • Paying for each ad click generated on an advertisement
  • A newer form of advertising that became available in 2010
  • How CPM is priced
  • The year online advertising growth stalled

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about the history of online advertising
  • Interpreting information - verify that you can read information about the payment model in which a company pays for each ad click and interpret it correctly
  • Information recall - access the knowledge you've gained regarding the first type of online advertisement ever placed online

Additional Learning

Be sure to check out the lesson titled History of Online Advertising. Below are a few examples of what's covered:

  • Timeline of online advertising
  • Pricing model used by Netscape and Infoseek
  • Development of ad targeting
Support