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Channel Conflict: Horizontal & Vertical Conflict

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Evaluate the meaning of channel power.

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1. Wal-Mart is an example of a _____.

2. When retailers Sneakers R US and Athletic Shoes Shops both had issues with the prices the manufacturer was offering Cheap Mart, it resulted in what type of conflict?

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your understanding of horizontal and vertical marketing conflict. Topics you'll need to know to pass the quiz include understanding when a certain marketing channel member controls the behavior of other members as well as knowing the fundamental characteristics of a channel captain.

Quiz & Worksheet Goals

Use these assessment tools to assess your knowledge of:

  • When a certain marketing channel member controls the behavior of other members
  • The fundamental characteristics of horizontal conflict
  • When problems develop between different levels of marketing channel members
  • The particulars of channel partnership

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Defining key concepts - ensure that you can accurately define main phrases, such as channel partnering and horizontal conflict
  • Reading comprehension - ensure that you draw the most important information from the related horizontal and vertical marketing conflict lesson
  • Interpreting information - verify that you can read information regarding horizontal and vertical marketing conflict and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about horizontal and vertical marketing conflict

Additional Learning

To learn more about the challenges facing a marketing plan, review the corresponding lesson on Channel Conflict: Horizontal and Vertical Conflict. This lesson covers the following objectives:

  • Describe the idea behind channel partnering
  • Identify when a certain marketing channel member controls the behavior of other members
  • Know the fundamental characteristics of a channel captain
  • Learn the fundamental characteristics of horizontal conflict
  • Appreciate when problems develop between different levels of marketing channel members
  • Understand the particulars of channel partnership
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