Strategic Management in the Hospitality Industry

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of the following is NOT an example of the hospitality industry?

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1. How should a company build its brand?

2. Why is it important to improve customer value?

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About This Quiz & Worksheet

What does strategic management in the hospitality industry involve? The quiz and worksheet help assess your knowledge of this process, its purpose, and how you can be successful with it.

Quiz & Worksheet Goals

You will be tested on the following topics:

  • Building a brand
  • Types of businesses that are in the hospitality industry
  • Creating a strategy
  • Being a good corporate citizen
  • Why customer value is important

Skills Practiced

  • Critical thinking - apply relevant concepts to examine information about customer value in a different light
  • Information recall - access the knowledge you have gained about examples of businesses that are in the hospitality industry
  • Defining key concepts - ensure that you can accurately define main phrases, such as creating a strategy and building a brand

Additional Learning

The lesson called Strategic Management in the Hospitality Industry can help you cover more about this industry. Other topics you can cover include:

  • What hospitality refers to
  • An example of effective strategic management
  • How to increase customer value
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