Using Social Media to Humanize the Company

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Humanizing your brand on social media has all of the following benefits EXCEPT which?

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1. What does it mean to introduce real people into your social media strategy?

2. Richard Branson, CEO of Virgin Group, utilizes this strategy to humanize himself and his brand.

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About This Quiz & Worksheet

Social media can be used to humanize a company. This worksheet and an interactive quiz will test how much you know about the benefits of humanizing your brand and the meaning of bringing real people into your social media strategy, among other points of interest.

Quiz & Worksheet Goals

You'll be quizzed on these social media topics:

  • Strategy used by Richard Branson, CEO of Virgin Group, to humanize his brand
  • Tesla Motors CEO Elon Musk's approach to social media
  • Social listening

Skills Practiced

  • Defining key concepts - make sure you can accurately define social listening
  • Information recall - access the knowledge you've gained regarding the meaning of getting real people involved in your social media strategy
  • Knowledge application - use your knowledge to answer questions about the way Tesla Motors CEO Elon Musk humanizes his

brand using social media and the advantages that come from humanizing your brand

Additional Learning

Keep learning about social media strategies with the lesson named Using Social Media to Humanize the Company. These areas of importance will be considered:

  • Example of an authentic and human approach to social media
  • Engagement that comes from humanizing your brand
  • Finding a unique voice
  • Recognition of holidays and special events
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