Technology's Impact on Marketing and Marketers


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Which of the following is the best definition of a marketer?

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1. Assess the form of advertising that uses technology to inform consumers of a product or service.

2. Product enhancements and informing customers are ways _____ impacts marketing.

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About This Quiz & Worksheet

This worksheet, along with the corresponding quiz, will help you review the effects of technology on advertising, products and consumers. Topics that are included in the quiz include how technology affects marketers, and how it helps produce better products.

Quiz & Worksheet Goals

Use these assessment tools to confirm your knowledge of:

  • Effects of technology on marketing
  • Forms of advertising that utilize technology
  • Product enhancements
  • Marketing methods

Skills Practiced

This quiz and worksheet include practice with the following skills:

  • Making connections - use your understanding of technology to identify ways that it affects marketers and marketing
  • Critical thinking - apply relevant concepts to examine information about technology in a different light
  • Knowledge application - use your knowledge to identify examples of a marketer

Additional Learning

For more in depth information about marketing technology, examine the lesson entitled Technology's Impact on Marketing and Marketers. The lesson includes details on these objectives:

  • Define technology and it's purpose in marketing
  • Understand why companies may market certain products at specific times
  • Recognize the purpose of marketing tactics
  • Identify how technology is used for product reviews