Allocating an Integrated Marketing Communication Budget


Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is integrated marketing?

Create Your Account To Take This Quiz

As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Try it risk-free
Try it risk-free for 30 days. Cancel anytime
Already registered? Log in here for access

1. A marketing budget is typically based on the amount of money made from sales, also called _____.

2. A percentage-based marketing budget model is based on _____.

Create your account to access this entire worksheet
A Premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

There are strategies to consider when allocating an IMC budget. Gauge your knowledge of these methods by working through the quiz and worksheet.

Quiz & Worksheet Goals

Using these resources, you can find out how familiar you are with:

  • The meaning of integrated marketing
  • What a set dollar model marketing budget is based on
  • Name for the amount of money made from sales
  • The percentage-based marketing budget model

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on allocating an IMC budget
  • Interpreting information - verify that you can read information about what integrated marketing is and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the different marketing budget models

Additional Learning

To see what more you can learn, use the lesson called Allocating an Integrated Marketing Communication Budget. Thanks to this lesson, you can:

  • See why integrated marketing is used
  • Look at examples of the percentage model
  • Compare and contrast the set dollar model and the percentage model