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Allocating an Integrated Marketing Communication Budget

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is integrated marketing?

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1. A marketing budget is typically based on the amount of money made from sales, also called _____.

2. A percentage-based marketing budget model is based on _____.

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About This Quiz & Worksheet

There are strategies to consider when allocating an IMC budget. Gauge your knowledge of these methods by working through the quiz and worksheet.

Quiz & Worksheet Goals

Using these resources, you can find out how familiar you are with:

  • The meaning of integrated marketing
  • What a set dollar model marketing budget is based on
  • Name for the amount of money made from sales
  • The percentage-based marketing budget model

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on allocating an IMC budget
  • Interpreting information - verify that you can read information about what integrated marketing is and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the different marketing budget models

Additional Learning

To see what more you can learn, use the lesson called Allocating an Integrated Marketing Communication Budget. Thanks to this lesson, you can:

  • See why integrated marketing is used
  • Look at examples of the percentage model
  • Compare and contrast the set dollar model and the percentage model
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