Be an Audience-Centered Speaker: Focusing on Listeners' Needs


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question 1 of 3

When a speaker researches his audience's age, income and gender, he is researching the audience's:

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1. A speaker is interested in knowing more about his audience's beliefs and values. What should he study?

2. Nancy was asked to give a speech to a group she is not familiar with. How can Nancy efficiently get demographic and psychographic information about her audience?

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About This Quiz & Worksheet

There are certain things you must do to become an audience-centered speaker, and this quiz and worksheet will help you test your understanding of the steps to take. You'll be tested on the definitions of demographics and psychographics, as well as how to become a better listener.

Quiz and Worksheet Goals

In these assessments you'll be tested on the following:

  • The definition of demographics
  • What constitutes psychographics
  • Techniques to become a better listener
  • Which question to ask to find out an audience's psychographics
  • How to analyze the best way to speak to an audience

Skills Practiced

This quiz and worksheet allows students to test the following skills:

  • Reading comprehension - ensure that you understand the most critical information from the related lesson on how to be an audience-centered speaker
  • Interpreting information - verify you can read facts about how to become an audience-centered speaker and interpret those facts accurately
  • Defining key concepts - make sure you can correctly define key words such as demographics and psychographics
  • Information recall - recall the knowledge you've gathered on becoming a better listener

Additional Learning

To learn more about how to become an audience-centered speaker, review the related lesson on public speaking. This lesson covers the following topics:

  • Define an audience-centered speaker
  • Distinguish demographics from psychographics
  • Learn how to listen to become a better public speaker