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Measuring the Success of Social Media Marketing

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

A business uses _____ to share product information instantaneously with loyal customers?

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1. Which of the following can be used to measure the impact of social media marketing promotion on the revenue of a business?

2. Which of the following options will track activity on your social media account over time?

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About This Quiz & Worksheet

How is social media marketing tracked? Which marketing methods are most effective for use on social media? These are among the topics you will need to be familiar with when you use this quiz and worksheet combo.

Quiz & Worksheet Goals

Your success on this quiz depends on your ability to:

  • Describe what a business uses to instantaneously share product information with customers
  • Identify what can be used to measure the impact of social media marketing on revenue
  • Recognize what tracks activity on a social media account over time
  • Explain the importance of paying attention to customer engagement when using social media analytics tools
  • Note an effective social media marketing method

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson, such as which social media marketing methods are most effective
  • Interpreting information - verify that you can read information regarding why you should pay attention to customer engagement when using social media analytics tools and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about measuring the impact of social media marketing on revenue and tracking activity on social media

Additional Learning

Strengthen your understanding of this topic with a lesson titled Measuring the Success of Social Media Marketing. You can learn more about:

  • What tracking numbers on social media is called
  • Which metric you should first consider when measuring social media marketing impacts
  • What analytics platforms you can use to track numbers associated with social media marketing
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