Strategies for Reaching Global Markets: Examples & Types


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question 1 of 3

What strategy involves granting another business the right to use your company's name, products and business processes?

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1. If a business decides to enter into a temporary partnership with another business for a specific endeavor for profit, what global strategy is the business pursing?

2. How does a greenfield investment differ from a brownfield investment?

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About This Quiz & Worksheet

This quiz and worksheet combo will help you quickly assess your understanding of strategies that companies use to reach global markets. You will also be quizzed on the advantages and disadvantages associated with each strategy.

Quiz & Worksheet Goals

In these assessments you'll be tested on the following definitions:

  • Exporting
  • Joint venture
  • FDI
  • Foreign subsidiary

Skills Practiced

This quiz and worksheet allow students to test the following skills:

  • Defining key concepts- ensure that you can accurately define the common strategies used to reach global markets
  • Distinguishing differences- compare and contrast the different level of commitment and risk involved with each strategy
  • Interpreting information- verify that you can read information regarding a specific company and identify the most appropriate strategy to expand globally
  • Critical thinking- apply relevant concepts to examine information about global expansion in a different light

Additional Learning

To learn more about how companies expand internationally, review the accompanying lesson Strategies for Reaching Global Markets: Examples & Types. This lesson covers the following objectives:

  • Define the strategies used for reaching a global market
  • Differentiate between the level of commitment and risk associated with each strategy
  • Understand why a company may choose one expansion strategy over another
  • Recognize the factors that must be taken into consideration when choosing a strategy
  • Know the gradual steps involved with expanding a company's influence in another country
  • Apply the concept of reaching global markets to identify examples of each common strategy