Measuring Marketing Plan Successes & Failures


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question 1 of 3

What is a marketing plan?

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1. How often should companies measure their marketing plan?

2. What is an example of using customer response to measure a marketing plan?

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About This Quiz & Worksheet

How are marketing plans tracked? You can check your knowledge of these tracking methods by completing the quiz and worksheet.

Quiz & Worksheet Goals

These topics are on the multiple-choice quiz:

  • What a marketing plan is
  • How companies can measure marketing plans' successes and failures
  • Ways revenue can be used to measure the success or failure of a marketing plan
  • How often companies need to measure their marketing plan
  • A example of using customer response to measure marketing plans

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on tracking marketing plans
  • Interpreting information - verify that you can read information about when marketing plans need to be measured and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about assessing marketing plan results

Additional Learning

Thanks to the lesson titled Measuring Marketing Plan Successes & Failures, you can learn more about the following topics:

  • Elements of a marketing plan
  • Benefits of measuring a marketing plan
  • What ROI is