Identifying & Using Consumer Information


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question 1 of 3

The first step in the consumer decision-making process is _____.

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1. Why do we evaluate alternatives in the decision-making process?

2. Searching for information prevents _____.

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About This Quiz & Worksheet

This quiz and worksheet is designed to examine your knowledge about how consumers make decisions. You'll review your understanding of the stages of the decision making process and what impacts the amount of time spent making a decision.

Quiz & Worksheet Goals

This quiz and worksheet was created to check what you know about:

  • The first step of the consumer decision-making process
  • What the purpose of evaluating alternatives is in the process
  • What searching for information prevents
  • Low involvement purchases

Skills Practiced

  • Interpreting information - verify that you read and were able to correctly interpret the purpose of evaluating alternatives in the decision-making process
  • Knowledge application - use what you know about low involvement purchases to answer a question about examples of it
  • Making connections - use understanding of what impacts the amount of effort we put into searching information about products

Additional Learning

There is more to learn about this topic if you look in the accompanying lesson, Identifying & Using Consumer Information. This lesson covers more insight about:

  • The five steps of the consumer decision-making process
  • How the internet can assist in your decision
  • Why your choice may not be someone else's
  • The stage where you purchase the product
  • Why it's important to evaluate the outcomes